Marketing success grows out of a good marketing plan. This formal, written document describes your company's brand marketing and promotional strategies. It outlines who you are, what you do, who your customers are, and how you plan to market to them. The most common challenge that business owners face is “where do I start?” That’s why we have developed a marketing strategy development system.
SIX STEP STRATEGY
We have developed a unique and effective process for designing marketing plans for our customers. Hand in hand, we walk through each of these steps to ‘fill in the blanks,’ and the result is a solid, predictable game plan to set your organization on the right track.
Define YOU and THEM
Your Brand and Vision, and your Target Audience
Utilize SMART Strategy to set goals. Specific, Measurable, Attainable, Realistic, Timely
Consider Strategies and Avenues that will be most effective
Cause Marketing, Direct Sales, Point-of-Purchase Marketing, Internet Marketing, Paid Media Advertising, Word of Mouth Advertising - there are many options!
Print, Social Media, Search Engine, Radio, Television
Set a Budget for implementing the plan and supporting materials needed such as prints and/or products.
Combine 1+2+3+4 to design THE EXECUTION PLAN - message, design, timeline and other details
Metrics - How will you measure success?
Six Step Strategy Marketing Plans for small businesses start at $5,000 and take 4-6 weeks to develop.