Building a Character
There are many ways to utilize your social media. At IBA, we have chosen to use our social media platforms to build our ‘character’. Many (most) of the designs and campaigns that we are working on are under wraps - we need to keep it quiet until it’s live and potentially forever after. Because of that, we can’t display much of our work.
Rather than using social media as a portfolio, we use the hashtag #iba4real and make posts that displays who you can expect to work with if you join our team. We are casual, we laugh a lot, sometimes we dance - we drink a lot of coffee, and we get stuff done.
We know our ideal customers. they will trust our skills, and value the casual, fun and creative culture that we are known for.