First of all - what is it?  SEO (Search Engine Optimization) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by search engines.

The majority of web traffic is driven by major search engines - Google, Bing, Yahoo, etc.  Although social media and other platforms will direct visits to your site, search engines are the primary method that most people use.  

You can look at search engines as the pathway to your website that connects the internet user with what you offer. (service, product, information, etc.)

Search engines are very smart - but they can also use your help.

How do they work?  Essentially, the search engine sends a program out into the world wide web (a web crawler) to look through your entire site and categorize what it finds.  The engines store the information they find from your site, along with the massive amount of data they find from everyone else’s sites... in a monstrous storage facility.  

Search engines answer questions.  When a person performs an online search, the search engine digs into it’s billions of documents to return the results that are relevant to the search query.  Then, it ranks the results in order of relevance and popularity. 

Can I do my own SEO?

The world of SEO is complex but most people can understand the basics.  Depending on the amount of time you want to invest, you may be able to handle some things for yourself, or hire a firm to handle the more specialized tasks.  

A few of the many jobs we (at iba) perform for website SEO:

  • Overall website review
  • Link audit to find broken links, server errors, and potentially dangerous outbound links
  • Keyword analysis to find search terms that ARE and ARE NOT working
  • Optimize page titles, headers, descriptions, image text
  • Add tags, categories, and keyword code where needed
  • Submit local business listings and site url to search engines for indexing
  • Analytics report on traffic, top content, referring keywords and referring sites

We offer SEO services on either a one-time (initial analysis for site improvement)  and/or an ongoing basis (for further site development).  For details, please send an inquiry to

Side note: Many of our clients have been contacted by outside SEO companies claiming to get them ranked on the first page of search engine results.  Be aware, some companies market services that are considered shady and unethical by search engines.  These services may gain short-term spikes in website traffic but rarely get you legitimate rankings.  These practices can also get you black-listed once the search engine catches on to these tactics being used by your site.