Inspiration can be found everywhere. Last weekend I was a witness to amazing feats of fitness and endurance at the half Ironman in Benton Harbor, Michigan. Perspective is in-your-face when you see a woman crawling on her hands and knees to cross a finish line… sheer determination.  Endurance. 

With respect to that race, and the Olympic games, I wanted to share 6 simple points from an article written by Brian Gardner, ‘Marketing Lessons from the Ironman World Championship.’

Sure, you can try at anything… but will you be successful without putting the hours into training?  

  1. Respect the Race = Respect the Competition
  2. Good Sportsmanship = Good Business
  3. Stay in Front = Be a Leader, Not a Follower
  4. Just Go = Don’t Be Afraid to Push the Limits
  5. Look Back (Strategically) = Be Aware of what Your Competition is Doing
  6. Finish Strong = Be Fully Prepared for the Unexpected

Take a look around at those who are at the top of the business/marketing game. They didn’t get there overnight, and they certainly weren’t handed their current audiences and revenues on a silver platter. My guess is that - like Chris McCormack (2 time Ironman World Champion) - they’ve killed themselves with preparation.*
* Brian Gardner, 6 Enduring Marketing Lessons from the Ironman World Championship

“Embrace the suck.” - Chris McCormack
“Things that hurt, instruct." - Benjamin Franklin

Thanks for reading!  ~Angie