It's the time of year that we, at IBA, look at what's happening in social media that's significant to our clients. Can you believe that 2020 marks the decade-aversary of Instagram? It feels like yesterday that the filters changed everyones lives (and skin tone!).

The 'kids' that used instagram from the beginning are now in the workforce and earning money of their own... to spend on your products and services! Many of them DON'T have a Facebook account. Consider IG a big hitter in your marketing plan for next year (and years to come, it's not going anywhere but up!)

Check out the the first posts of the iba team, and see below for a timeline of how the instagram story went down!

Timeline of Instagram:
2009 October: Two guys had an idea.
2010 March: They secured $500,000 in funding to make their idea a reality.
2010 October: Insta launches with the hope of facilitating communication through images. It grabs up 100,000 users in one week.
2011 January: Insta adds #hashtags
2011 June: Insta hits 5 million active users
2011 September: Insta hits 10 million monthly active users
2012 April: Facebook acquires Instagram for $1 billion
2012 April: Insta hits 50 million monthly active users
2013 September: Insta hits 150 million monthly active users
2013 November: Insta introduces paid advertising to US users
2013 December: Instagram adds direct messaging
2014 March: Instagram hits 200 million monthly users
2014 August: Instagram introduces business pages and tools
2014 December: Insta hits 300 million monthly active users
2015 September: Instagrams advertising goes global
2015 September: Insta hits 400 million monthly active users
2016 May: Instagram updates their logo
2016 June: Insta hits 500 million monthly active users
2016 August: Instagram launches Stories
2016 August: Instagram introduces image zoom
2016 November: Instagram launches live video
2016 December: Insta hits 600 million monthly active users
2017 February: Insta launches multiple-photo posts
2018 June: Instagram introduces IGTV, a video platform intended to compete with YouTube.
2019: Instagram introduces Shopping
2019: Total average monthly users: 1 billion
2019: Number of Photos & Videos uploaded per day: 100million+
2019: Number of businesses on Instagram: 25 million

Some random Insta-facts:

  • Pizza is the most Instagrammed food globally, followed by Sushi.

  • Instagram videos get over 2 times more engagement than Instagram photos.

  • Posts with at least one hashtag average 12.6% more engagement.

  • The top 3 hashtags used on Insta are:

    • #love

    • #instagood

    • #photooftheday

  • Photos With Faces Get 38% More Likes.

  • 60% of people say they discover new products on Instagram.

  • 70% of shopping enthusiasts turn to Instagram for product discovery.

  • Posts With a Location Get 79% More Engagement.

  • Most liked photo on Instagram is a photo of an egg with 53.6 million likes.