Who are you?
Standing out in a crowded marketplace is a business requirement for increased sales, profits and success. A basic tenet of marketing is the establishment of a brand identity. Corporate branding helps customers relate to your business/organization and identify you across a wide range of product and service offerings over time. Effective branding minimizes the need for large marketing initiates for every new offering, as the consumer has a pre-established understanding of your quality, reliability and purpose.
Corporate branding typically includes logo development, as well as additional supporting materials such as business cards, stationery, postcards, brochures, and more.
Continental Diamond Tool - ResiMax
This logo is a good example of how well we work as a DESIGN TEAM. Not one, but all of us (including the clients) contributed to brand naming, design initial concepts, several series of optional concepts and revisions, color schemes, and much more. Presenting the ResiMax logo, one of a series launching soon from Continental Diamond Tool, Inc.
M&S Logo refresh
We encounter this quite often: Companies have used the same logo for several years, established their branding, and are hesitant to change it completely but would like us to give it a refresh. Case and point: M&S Industrial Metal Fabricators Inc.